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EFFECT OF PRODUCT MESSAGE TYPE (NOVELTY AND MEANINGFULNESS) ON NEW PRODUCT EVALUATION WITH SPENDTHRIFT AND TIGHTWAD CONSUMERS
EFFECT OF PRODUCT MESSAGE TYPE (NOVELTY AND MEANINGFULNESS) ON NEW PRODUCT EVALUATION WITH SPENDTHRIFT AND TIGHTWAD CONSUMERS
2018
Taehyun Suh
Byung Kyu Kim
Subin Im
Keywords:
Message type
Advertising
New product development
Novelty
Computer science
Correction
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