From Miss World to World Leader: Beauty Queens, Paths to Power, and Political Representations

ABSTRACTThis article argues that participation in beauty pageants can serve as a path to power for women. This previously unidentified route to political office is unique to women, builds on representational elements of beauty pageants, and provides girls and women with skills necessary to political achievement. We analyze how this path to power is different from celebrity politicians, which has recently received much academic attention. We use examples from Venezuela, Jamaica, the United States, and France to illustrate this path to power and differentiate between two types of beauty queens turned politicians.