Function Design Strategies of University Campuses in Cold Regions of China Based on Analysis of Behavior Patterns

China has entered the stage of universal higher education in 2019. As an essential space support, the design of new campus and the renewal of existing campus have become important topics. University Campus contains complex and diverse functional space, supporting students, teachers and other different groups of people's life and learning activities, from the perspective of human-oriented, this research set out with the aim to quantitively measure and understand the function design strategies. The research introduced the "social space perspective" theory, collected the usage frequency of different campus function spaces from students, teachers and residents around the campus through questionnaires, And the data obtained was input into the Gephi software for social network analysis. The different function spaces of the university campus were taken as nodes to calculate their weighted degree and betweenness centrality. The distribution law of important function nodes was summarized and three design strategies of campus functional space were put forward, including systematic design strategy of the function to meet the different requirements, intensive design strategy for core function spaces and decentralized design strategy for service function spaces.