On Creative Thinking in Advertising Design Based on Modern Elements

Advertising designers shall carry out creative advertising design activities based on modern elements, in order to change people's fixed views on a certain commodity and make them have a strong desire to buy. In this sense, creative thinking in advertising design is an art creation activity and is the soul of excellent and successful advertising design. Therefore, this paper discusses deeply about creative thinking in advertising design from the perspective of modern elements, and believes that advertising designers shall analyze advertising psychological needs of modern people and express creativity of advertising design from multiple perspectives to make advertising and publicity, communication, and promotion functions of advertising design more prominent.