The Application of Data Mining on Customer Relationship Management in E-commerce

The information of the customers has increased rapidly with the quick development of e-commerce these years. Using data mining technology (DM) to do research on customer relationship management (CRM) can help us classify different types of customers and then provide strong support for decision making of the company. In this paper, we first analyze the value and the applied range of the DM technology in area of CRM. And then combine the actual data of a famous internet-based company and decision tree model to discuss the problem of customer churn.