Content Analysis of Instagram Posts From 2019 With Cartoon-Based Marketing of e-Cigarette-Associated Products.

Allison Dormanesh,Matthew G. Kirkpatrick,Jon-Patrick Allem

Content Analysis of Instagram Posts From 2019 With Cartoon-Based Marketing of e-Cigarette-Associated Products.

2020

Allison Dormanesh
Matthew G. Kirkpatrick
Jon-Patrick Allem

This research study examines the prevalence of cartoon images promoting e-cigarette–associated products on Instagram and their association with likes from users.

Keywords:

Marketing
Medicine
Content analysis

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