Augmented Reality: An Upcoming Digital Marketing Tool in India

Augmented reality (AR) is a technology that syndicates virtual objects with actual world enabling real-time interaction with virtual objects. AR is an upcoming technology in India which is now widely used by the marketers to attract customers. This research paper will examine the present uses of AR technology as a digital marketing tool in India along with the future scope of this technology. Based on secondary data, this paper will also examine the challenges faced by digital marketers in India to use AR technology. The aim of this paper is also to provide awareness about uses of AR in marketing.