Kualitas Interaksi dan Keprimaan Kinerja dalam Pemasaran Relasional: Peran Kepercayaan Sebagai Key Mediating Variable

This research examines the effects of interaction quality and performance excellence on trust and examines the effects of trust on customer loyalty. Individual-level analyses from a sample of 117 students of Management study at Economic Faculty of Maranatha Christian University indicate that performance excellence are positively and significantly associated with trust and trust are positively and significantly associated with customer loyalty. Research findings indicate that trust plays a key mediating variable to build customer loyalty.