ORGANIZATIONAL CULTURE AND ENVIRONMENT: DYNAMICS IN DYNAMICS. CASE OF ORDI

The paper looks at the potential influence of environment on the dynamics of organizational culture (OC) on the example of Ordi, one of the leading IT companies in Estonia. The environmental aspect is turned into the dynamics in the information techno- logical sector. Both qualitative and quantitative research was applied in the study. The paper proposes the hypothetical model of what kind of processes were taking place in this company from the early nineties and how OC received influences from global and local developments in the IT sector. The results show that Estonian IT sector company's dynamics is analogous with the global pattern, while the speed of development differs tangibly. The Ordi's OC changes follow the life cycle model, but the dynamics of external environment shortens the length of the stages of evolution.