PREVENCIÓN DE QUEMADURAS INFANTILES EN TIEMPOS DE PANDEMIA: UNA CAMPAÑA VIRTUAL E INTERACTIVA

Pediatric burn injuries are a type of trauma that can lead to death or permanent scarring. There is a higher frequency of these events inside the home, mainly amongst children under five. Educational activities in the community and mass prevention campaigns help prevent most of these occurrences. In March 2020, due to the Coronavirus pandemic, the suspension of in-person classes and school activities forced children to stay inside their homes, increasing the risk of burn-related injuries. A virtual and interactive campaign addressed to pre-and elementary-school level children was created, with eleven videos, each specific to different burn agents, using animated characters. At the end of every video, there was an invitation to draw what they learned. With the received drawings a response video was created and shared on social media. Through their drawings, children managed to convey the educational message they received. During five months of the campaign, we received a total of 2,166 drawings from Chilean children and 317 from children from other countries. The campaign was publicized on social media because of its usefulness and efficiency to deliver educational content about community health.