Exploring the Links between Personality Traits and Susceptibility to Disinformation

The growth of online Digital/social media has allowed a variety of ideas and opinions to coexist. Social Media has appealed users due to the ease of fast dissemination of information at low cost and easy access. However, due to the growth in affordance of Digital platforms, users have become prone to consume disinformation, misinformation, propaganda, and conspiracy theories. In this paper, we wish to explore the links between the personality traits given by the Big Five Inventory and their susceptibility to disinformation. More specifically, this study is attributed to capture the short-term as well as the long-term effects of disinformation and its effects on the five personality traits. Further, we expect to observe that different personalities traits have different shifts in opinion and different increase or decrease of uncertainty on an issue after consuming the disinformation. Based on the findings of this study, we would like to propose a personalized narrative-based change in behavior for different personality traits.