Rewiring The Enterprise For Digital Innovation: the Case of DBS Bank
2015
This case chronicled the digital transformation of DBS Bank in seeking regional growth amidst a new
digital era in the Asian banking industry. Led by its CEO, DBS invested heavily in technology and
undertook radical changes to ‘rewire’ the entire enterprise for digital innovation. Key thrusts of its
digital transformation strategy involved the revamp of its Technology and Operations organization,
the development of scalable digital platforms, the leverage on technology to redesign the customer
experience, and the internal incubation and external partnering in seeking new digital innovation.
However, questions remain whether DBS has done enough to put digital at the heart of banking? What
should be the next steps in their digital strategy? Where should the bank direct its technology investment
dollars? How can DBS systematically assess the opportunities and threats of digital disruption in the
banking industry and devise a set of possible strategic responses? How can DBS stay at the forefront
of digital innovation to become the Asian Bank of Choice for the New Asia?
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