Difference in the Perception of Aesthetic Labour of Airlines and High-speed Rail Cabin Occupants between Industry and Academia: Discussion on Cross-Curricular Credit Programs

This study took airlines and high-speed rail cabin occupants as subjects to explore their occupational competency profile under the casual role enactment script. Then, the Analytic Network Process (ANP), which cross-examined the perception of aesthetic labour of those cabin occupants from the academic and industrial perspectives. The results show, first, for the main criteria of the high-speed rail attendants, industry and academia both agreed that professional competencies were more important than aesthetic competencies. With regard to the subcriteria, professional attitude was the most important among the aesthetic competencies, while problem-solving ability was the most important among the professional competencies. Second, for cabin attendants of full-service airlines, industry and academia both held that aesthetic competencies were more important than professional competencies in terms of the main criteria. With respect to the subcriteria, professional attitude was the most important among the aesthetic competencies. The academic community stated that problem-solving ability was the most important professional competency, while industry believed that the importance of teamwork ability prevailed.