Road Maps and Advertising in Britain 1860-1940

AbstractTo the writer's knowledge nothing has been published, at the time of writing, on British maps as a selling medium in the period 1860–1940. The only exception proves the rule: D. G. Hindley's Advertising in Victorian England 1837–1901 (see Sources) mentions Chas Baker's 1887 ABC Guide to London and Large Pocket Map of London (see below), but does not place it in its context. This means that the subject can only be studied through the maps themselves, against a background of society at the time.