Analysis of Trends and Processes of Auto Service Promotion

The paper presents the main approaches and principles of planning and managing service promotion, as well as organizing effective production processes for maintaining cars in a safe and sound technical condition. The article presents a mathematical model for forecasting the supply and demand of services for servicing automobiles with justification of the required production capacities and another mathematical model for estimating the incoming flows to service enterprises, taking into account the intensity of operation of automobiles and their reliability, which varies over time, allowing optimization of the necessary production resources for the functioning of existing as well as emerging service enterprises. The conducted studies allow us to formulate and solve the problems of ensuring the possibility of assessing the optimal levels of profitability of the promoted projects for the development of service enterprises at specified time lags, considering market conditions and possible risks.