Village Original Income Increase Strategy Through Local Potential Developmentin Burno Village, Senduro Lumajang East Java Indonesia

The purpose of this research is to analyze how to develop the potential of the village so that it can provide a source of village income. This research uses qualitative methods with a participatory approach. Resource persons in this study was determined by means snowball, so come by several speakers who considered sufficiently representative. Data processing with a SWOT analysis approach. The results showed that Burno village has the main potential in the form of bananas, especially kirana bananas. Potential supporters are village tourism. So that the design developed by the village is the development of the potential of Burno Village to become a banana center in the form of a banana agro-tourism concept with cultivation modeling, post-harvest and tourism education. Supporting this activity is through the support of naturebased tourism (sundari area, waterfall and bamboo forest) and its surroundings as well as education on the cattle farming sector and local culture.