Impacts of Business Model Design on Innovation Performance in Medium and Small Sci-tech Enterprises: Moderating Effects of Dual Technology Innovation Strategy

It is of great theoretical and practical significance to study the relationship and influence mechanism between business model design and innovation performance based on medium and small sci-tech enterprises in China. This paper analyzes the impact of two types of business model design on the innovation performance in medium and small sci-tech enterprises through empirical research method, and discusses the moderating effect of the dual technology innovation strategy on the relationship between the two above. The results show that the novel business model design and the efficient business model design have a significant positive impact on the innovation performance; there is no evidence that the moderating effects of exploitative technology innovation strategy exist, while the exploratory technology innovation strategy has the moderating effect, which has a significant positive impact on the relationship between novel business model design and innovation performance and has a significant negative impact on the relationship between efficient business model design and innovation performance.This paper is not only the expansion and continuation of the relevant empirical research of the business model, but also having important guiding significance for the practice of medium and small sci-tech enterprises.