The HWWP, a refined IVA-Kano model for designing new delightful products or services

Sabina Potra,Monica Izvercian,Adrian Pugna,Jens J. Dahlgaard

The HWWP, a refined IVA-Kano model for designing new delightful products or services

2017

Sabina Potra
Monica Izvercian
Adrian Pugna
Jens J. Dahlgaard

For the last decade, companies have tried to survive in a continuous competitive global marketplace with informed and demanding customers for first-time-right delightful products and services. The ...

Keywords:

Economics
Marketing
Operations management
Voice of the customer
Customer advocacy
Customer satisfaction
Customer retention
Customer to customer
New product development
Kano model
Customer reference program
Customer delight
Customer intelligence

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