Claves para la implementación de mercadeo por contenidos en Engel & Volkers Carlsbad

The leading project called “Keys for the implementation of content marketing in Engel & Volkers Carlsbad” sought to determine the key factors necessary for companies to create a model for personalized content marketing. From the research, they tried to point out vital elements such as the target market, digital channel, type of content, and critical terminology necessary to create a content marketing campaign in Carlsbad, California. To establish these factors, surveys were conducted on real estate agents, local people in northern San Diego County, and an analysis of the growth in visits to the company’s website when implementing a search engine optimization strategy (SEO).