Development and Application of the Leadership Archetype Questionnaire

The leadership assessment questionnaire (LAQ) is a 360 degree survey instrument designed to help organizational leaders identify their own style of leadership and formulate appropriate development objectives. It is designed to provide avenues for development of an executive team in which multiple leadership archetypes are represented. The LAQ is based on eight leadership archetypes – strategist, change-catalyst, transactor, builder, innovator, processor, coach, and communicator. These archetypes are representations of ways of leading in a complex organizational environment. In this article, we discuss the development, design, and psychometric analysis of the LAQ. We detail the conceptual foundations of the questionnaire and the psychometric methods used to confirm the validity and reliability of the instrument. We conclude with avenues for future research.