Product Style Map — An Effective Tool for Product Strategy Planning

Product is a platform with which the companies and the consumers communicate with each other. The product style contains two kind of information - one from the companies and the other from the consumers side. Product style map is an effective tool for product strategy planning. In this study, word processing technology was firstly investigated including methods of new words identification, words semantic measurement, and new words explanation. Consequentially, Product Style Keywords Map was produced with the fore mentioned technology, dynamic SOM model was adopted to cluster the product style keywords. A visualization and interaction structure was set up based on Flex technology.