Investigating Mediators between Customer Orientation and Customer Citizenship Behaviors: A Conceptual Model
2011
A conceptual model is developed in order to investigate how customer orientation influence customer citizenship behaviors. The concepts of customer orientation, customer satisfaction, customer commitment and customer citizenship behaviors are identified. Five hypotheses are advanced based on literature review. Finally, this research points out that the conceptual model needs empirical examination.
Keywords:
- Correction
- Source
- Cite
- Save
- Machine Reading By IdeaReader
21
References
2
Citations
NaN
KQI