Perspectives and Practices of Digital Accessibility: A Survey of User Experience Professionals in Nordic Countries.

User experience (UX) professionals are key actors in promoting inclusion in the digital society. They are responsible for ensuring that web pages and digital services are in line with regulatory frameworks and that digital accessibility for all is incorporated into their designs. Still, there are few dedicated professionals that specialize only in accessibility. In this paper, we explore how UX professionals in Nordic countries view and practice digital accessibility. We collected data from 167 UX professionals in Denmark, Finland, Norway, and Sweden using an online survey. Our results show that, generally, the UX professionals consider digital accessibility to be important and their organizations include accessibility in their projects. However, they spend limited work time on accessibility issues and have limited knowledge about accessibility guidelines and standards. Their main challenges in creating accessible systems are related to time constraints, lack of training, and cost.