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The Effects of A Pro-Baseball Team's Mixed Marketing Factors on Spectator’s Team Brand Royalty and Spectating Satisfaction
The Effects of A Pro-Baseball Team's Mixed Marketing Factors on Spectator’s Team Brand Royalty and Spectating Satisfaction
2017
Jeoung Hak Lee
Sung-Yong Kim
Yun-Hee Yoo
Keywords:
Marketing
Business
Correction
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