Hail Hijabis: Celebrification of Influencers by Postmodern Malay-Muslim Women in Malaysia

In the age of the ever-expanding Internet, peer engagement encouraged youths to mutually become spokespersons for one another amidst the slew of cultural rhetoric and are responsible for defining identities and subjective norms through the now electronic word-of-mouth. Initially, there existed a conundrum of what qualifies as a Muslim woman in Malaysia through the use of the hijab, or ‘veiling’ oneself with a headscarf—considering that by virtue, the dominating and vast majority of Malay women of the population are born into Islam