Entrepreneurial Behaviour of Mango Growers

The study was conducted in Ratnagiri district of Konkan region of Maharashtra state. This district has been declared as Horticultural district by the State Government and area under mango is higher compared to other districts. Entrepreneurial behaviour of the mango growers was assessed on six dimensions namely innovativeness, decision making, achievement motivation, knowledge level, information seeking and risk taking ability by using Nandapurkar scale. It was observed that that majority of the respondents had ‘medium’ innovativeness (64.00 per cent), decision making ability (53.00 per cent), achievement motivation (59.00 per cent), information seeking behaviour (74.00 per cent) and risk taking ability (47.00 per cent), while the knowledge level was high (47.00 per cent). The findings regarding overall entrepreneurial behaviour revealed that majority (69.00 per cent) of the respondents had ‘medium’ entrepreneurial behaviour. The other were found equally distributed in ‘low’ (15.00 per cent) and ‘high’(16.00 per cent) categories. The average score of the respondents was 103.70. It can be discerned from these results that, by and large, the mango growers had fairly good entrepreneurial behaviour. The regression coefficient of annual income was positive and significant at 0.05 level of probability. The value of coefficient of multiple regression (R2) in this case was 0.5625 indicating thereby, that 56.25 per cent variation in the entrepreneurial behaviour of the mango growers was explained by the eight independent variables selected for the study.