Online Marketing by Private English Tutors in Chile: A Content Analysis of a Tutor Listing Website

To provide business advice for Chilean pre-service and in-service English teachers who are aspiring to become a private English tutor, this study seeks to investigate the price charged for English private tutoring services and assesses the impact of tutors’ years of experience on the lesson’s price charged per hour by private tutors. A random sample of over one-twenty individual English tutor profiles advertising on a Chilean tutor listing website was considered. The results of the quantitative analysis indicate that the majority of Chileans private English tutors charged between 11000 and 15000 Chilean pesos for English for General Purposes per hour. Other major findings include a weak negative correlation between the tutors’ years of experience and tuition fees charged by them. Implications of the results and future research directions are also presented. https://doi.org/10.26803/ijlter.18.12.4