A Perdigão e a formação de um business group no Brasil: características e estratégias (1934-2009)

portuguesO principal objetivo deste trabalho foi apresentar a Perdigao, S. A., como um modelo de business group consolidado no Brasil entre 1934-2009. Submersa em um cenario repleto de instabilidades e incertezas que costumam caracterizar as economias perifericas, a Perdigao promoveu estrategias que permitiram diferencia-la da maioria das grandes empresas consolidadas em economias maduras. Portanto, concluimos que ao longo de seus 75 anos de historia, a Perdigao caracterizou-se como um modelo organizacional business group capaz de adotar estrategias que permitiram explorar as sinergias criadas pelas atividades complementares entre os setores de carnes e derivados e se consolidar entre as maiores da industria de alimentos no Brasil. EnglishThe main objective of this work was to present Perdigao, S.A., as a model of a business group consolidated in Brazil between 1934-2009. Submerged in a scenario full of instabilities and uncertainties that usually characterize peripheral economies, Perdigao promoted strategies that allowed it to differentiate it from most large companies consolidated in mature economies. Therefore, we conclude that throughout its 75 years of history, Perdigao has been characterized as a business group organizational model capable of adopting strategies that allowed it to exploit the synergies created by the complementary activities between the meat and meat products sectors and consolidate itself among the largest of the food industry in Brazil.