La percepción selectiva como efecto limitado en la era de la comunicación política
2019
The effects caused by political communication in different environments
it’s the work of every day of the discipline since its birth. In
this sense, Klapper brings light when he warns of the limitation of
only exposure to stimuli, to cause changes. As the exposure would
cause further reinforcement of pre-existing behaviors. since the innate
conditioners -of these subjects- determine the perception, attention
and retention that they will have on a given subject. Thus,
this article reflects on this issue and it tries to shed some light on
the role that politicians and policy scientists have in the era of the
mass media.
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