Analysis of Key communicators and Non-key Communicators among Fishermen

Key communicators in two fishing villages of Orissa coast were identified using the socio-metric technique. The results revealed that in Pentakota, there were significant differences between the key communicators and nonkey communicators on the variables such as Socio-economic status, information need, attitude towards motorisation cosmopoliteness and technological adoption whereas in another village, there were no significant differences in variables of crafts, other than risk preference and information need. Further, the socio-economic status variable was evaluated among these fishermen in terms of its components. In the regression analysis calculated between the key communicators' choice scores and their independent variables, the R2 was found to be 0.4082 and non-significant.