Design of Integrated Logistics Model for Ceramic Enterprises in Liling

This paper analyzes the development of ceramic industry in Liling and the current situation of its logistics, and analyzes the existing problems of ceramic Logistics in Liling as follow: 1st, enterprise’s understanding and management of logistics is fall behind; 2nd, information asymmetry in procurement links; 3rd, absence of support for third party logistics; 4th, policy guidance is not clear in development of logistics. We use cost analysis and production ratio reciprocal method to optimize the production flow of ceramic products. We design logistics network information platform which constructed integrated logistics model of integrate proprietary logistics of ceramic enterprises, third party logistics and four level information platform. Our work improve the green development of ceramic enterprises in Liling to provide active exploration.