Предпосылки формирования перекрестного имиджа России и Турции в медиапространстве

The article examines the cultural, historical, geopolitical, and also economic prerequisites of the formation and perception of the cross image of Russia and Turkey in media space. The authors reveal the significance of these prerequisites foundations, which consist in economic and commercial collaboration, the wealth of national cultures, and also mutual interest and attractiveness based on the “soft power” of culture.