Usability evaluation method of webpage layout based on the random walks on graphs

Aiming at the deficiency of practical quantitative evaluation models and methodologies for usability design of webpage layout,this paper applies eye-tracking method to model network users' browsing behavior on web pages as the points randomly walking on empowering finite graphs based on scanning paths theory. A novel and practical method for usability evaluation of web page layout( WLUE-RWG) is proposed. Finally,two product display pages,namely,mall. taobao. com and china. alibaba. com,are used as examples to verify the feasibility and effectiveness of our method.