The Role of Media on Tourists' Post trip Behavioral Intentions: A Bangladesh Perspective

In this universe of consistent innovative advancement, buyers particularly tourists are changing their personal conduct standards and searching for more "visitor inviting" wellsprings of data. Media plays role throughout a tourist’s pre-trip, on the trip and post-trip stages. Among these stages, post-trip is comparatively a shorter one, yet not the negligible one. The study has been conducted with a view to investigate the influence of mass media on a tourist’s post-trip behavioral intensions in perspective of Bangladesh. In this regard, a quantitative research approach has been utilized in which a survey-based data collection technique collects data from 200 respondents. The data have been analyzed using descriptive statistics. Research results highlighted the dominant role of electronic media over print media in creating and disseminating post-trip behavioral expressions. This study will help the policy planners in Bangladesh as well as the tourism business owners to develop effective strategic focus in dealing tourists at different stages.