Customers’ Expectations and Behavior towards Confectionery Products. A Study on Effect of Advertisement in Selected Areas of Tiruppur District, Tamilnadu

Confectionery industry is one among the foremost dynamically growing and innovative food sectors in India. Advertisement is seen as drive of the marketing a product. it's essential to understand how the youngsters are influencing the acquisition decision of the confectionary products, influenced by the advertisements shown within the television. Advertising also can help to convince potential buyers that a firm’s product or service is superior to competitor’s product in make in quality, in price etc. It can create brand image and reduce the likelihood of brand name switching even when competitors lower their prices or offer some attractive incentives.