An investigation into developers’ perspectives on green building demand factors

The green prospects in Malaysia, driven by worldview towards sustainable development and environmental conservation are very encouraging. The pursuit of green technology in the development of this era is not detrimental as it can help to create a strong green economy and industry, in line with the nation's vision as well as the entire world economy. Even with the pursuit of this green technology is not detrimental, but the high cost involved at every start of construction, it is still considered a problem for developers. This study aims to explore and understand the elements of green building and sustainability building. Additionally, with the developers' view of their demand for green building can also help to understand their awareness towards green building. A survey around Johor is a way to investigate the level of awareness of green building among developers in Johor and to understand the developers' perspective on demand factors for green building in Johor. The data collected in this study were obtained from a quantitative method that was represented in the questionnaire survey. A study on the awareness of the green buildings, it will contribute and determine, which of the demand factors of the developers' important views as they have been mentioned such as environmental sustainability, increased productivity, improved internal building conditions, higher building value, cost savings, lower risks, branding and prestige, and high workforce turnover. This study will also help future researchers to have a better understanding and know the needs of factors for each developer on their demand for the green building in Johor.