DIAGNÓSTICO ESTRATÉGICO PARA EL DESARROLLO AGROPECUARIO Y FORESTAL DE LA EMPRESA AGROPECUARIA "CAMILO CIENFUEGOS" Strategic diagnosis for the agricultural and forest development of the Agricultural Company "Camilo Cienfuegos"

The research was conducted at the Agricultural Enterprise "Camilo Cienfuegos" Jaruco municipality of Mayabeque province during the years 2012/2013 in order to determine the potential and the limitations of the company as well as define the main results for the implementation of the Plan strategic with the effective participation of producers in order to contribute to the agricultural development of the territory with a multidisciplinary approach. The study methodology was based on participatory strategic diagnosis with a comprehensive focus on four basic processes of social organization, strategic, technological and management. Three stages beginning with the agricultural characterization of the study area, along with the interpretation and evaluation of the main problems from the use of the FODA matrix were executed. The results allowed to identify the main constraints and potential of the company that made the projection, establishment and evaluation of strategic planning of Agricultural Enterprise "Camilo Cienfuegos" as part of the management for sustainable development. In this context, in addition to formulating the strategic objectives of the company, it was possible to analyze the main indicators of production taken to the full strategic integration and effective participation of social actors of the territory in order to establish the development strategy as a viable process to follow to achieve the objectives action.