Genetic testing for susceptibility to breast and ovarian cancer: Evaluating the impact of a direct-to-consumer marketing campaign on physicians' knowledge and practices

Melanie F. Myers,Man-huei Chang,Cynthia M. Jorgensen,William C. Whitworth,Sidibe Kassim,James A. Litch,Lori R. Armstrong,Barbara A. Bernhardt,W. Andrew Faucett,Debra E. Irwin,Judy Mouchawar,Linda A Bradley

Genetic testing for susceptibility to breast and ovarian cancer: Evaluating the impact of a direct-to-consumer marketing campaign on physicians' knowledge and practices

2006

Melanie F. Myers
Man-huei Chang
Cynthia M. Jorgensen
William C. Whitworth
Sidibe Kassim
James A. Litch
Lori R. Armstrong
Barbara A. Bernhardt
W. Andrew Faucett
Debra E. Irwin
Judy Mouchawar
Linda A Bradley

Genetic testing for susceptibility to breast and ovarian cancer: Evaluating the impact of a direct-to-consumer marketing campaign on physicians' knowledge and practices

Keywords:

Breast cancer
Medicine
Direct-to-consumer advertising
Marketing
Ovarian cancer
Genetic testing
Gynecology
Pathology
direct to consumer marketing
practice patterns
Confidence interval
Family medicine
Odds ratio

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