White biotechnology - a fundamental factor for a sustainable development in Romanian SMEs

More and more Small and Medium Enterprises attach an increasing importance to the technological innovation, which is a source of obtaining and strengthening the competitive advantage. This paper examines whether using white biotechnology for clothes made of organic or renewable materials is an opportunity to become a Green Entrepreneur in the Romanian business. An empirical study is carried out using data from 125 Romanian eco-friendly SMEs between March 2014 and May 2014 According to the research results, only Romanian Small and Medium Enterprises which have produced only green clothes made of natural materials (for example corn fiber) recorded the fastest growth because they had understood the change in the consumer’s attitude towards organic clothing and organic clothing stores (retailers). Moreover, this paper also provides some useful recommendations for promoting white biotechnology in Romanian SME’s and growing the sustainable market for them.