협력사 동반성장 참여자발도 수준 진단방안에 관한 연구

Win-win partnership has recently been drawing scholarly and institutional attention as the new solution that ensures the balanced coexistence of large-scale enterprises and SME’s, securing shared growth while avoiding unbalanced privilege. In order to assist the establishment of solid win-win partnerships between businesses, this research aims to provide WTP (Willingness to Participate) Evaluation Index. A multidimensional evaluation of infrastructure, execution, and diffusion efforts poses to report the readiness and voluntariness of SME’s toward a successful partnership. Company ‘S’ and its partnered SME’s, an exemplary enterprise of win-win partnership, will participate in our survey to direct improvements and modifications. Further study on appliance and utilization of the WTP Evaluation Index will contribute to the widespread and continuous success of the win-win partnership.