Temporal Unfolding of Micro-valences in Facial Expression Evoked by Visual, Auditory, and Olfactory Stimuli

Appraisal theories suggest that valence appraisal should be differentiated into micro-valences, such as intrinsic pleasantness and goal-/need-related appraisals. In contrast to a macro-valence approach, this dissociation explains, among other things, the emergence of mixed or blended emotions. Here, we extend earlier research that showed that these valence types can be empirically dissociated. We examine the timing and the response patterns of these two micro-valences via measuring facial muscle activity changes (electromyography, EMG) over the brow and the cheek regions. In addition, we explore the effects of the sensory stimulus modality (vision, audition, and olfaction) on these patterns. The two micro-valences were manipulated in a social judgment task: first, intrinsic un/pleasantness (IP) was manipulated by exposing participants to appropriate stimuli presented in different sensory domains followed by a goal conduciveness/obstruction (GC) manipulation consisting of feedback on participants’ judgments that were congruent or incongruent with their task-related goal. The results show significantly different EMG responses and timing patterns for both types of micro-valence, confirming the prediction that they are independent, consecutive parts of the appraisal process. Moreover, the lack of interaction effects with the sensory stimulus modality suggests high generalizability of the underlying appraisal mechanisms across different perception channels.