A Strategic Study on Investors Preferences of Mutual Funds in India

Emerging economy reflects the health of the nation and its regular growth consolidates its universal economic participation which has multiple impacts due to which stock market changes day by day. There are many internal and external factors which influence the performance of the stock market particularly „risk and return, which ultimately caste deep impact on the perception of the investors to invest. To meet out the challenges of growth after liberalization and globalization GOI adopted continuous reform process which boosted confidence of investors. Economic growth has increased the savings and astonishingly explored the participation of investor in stock market which added a new dimension and explored the potential of the financial sector which has grown many fold and require regular flow of financial resources to meet the desired economic pace which is possible with efficient and effective securities market. Investors in general have appetite to invest in that instrument which may generate maximum return with minimum risk. To avail the advantage of economic growth large number of hybrid financial product came into existence and Mutual Fund is one of them. Thus in the light of these ever-growing developments a careful analysis of the Mutual Fund is inevitable to explore hidden potential of investor preference in Luckhnow city. The present survey based study attempts to analyze the investor preference, influencing factor and awareness in the selected city by using Chi - Square Test on nine most trusted mutual funds irrespective of their size; they are Reliance AMC, ICICI Prudential AMC, Franklin Templeton, UTI AMC, HDFC AMC, Birla Sunlife AMC, Kotak AMC, JM Finance AMC, and SBI AMC. In last concluding remarks and recommendation is been given.