IS WHAT STUDENTS WANT WHAT THEY REALLY NEED? A VALUES VIEW OF UNDERGRADUATE MARKETING ELECTIVE COURSE OFFERINGS
2020
Prior research on marketing curriculum design suggests that new course offerings are driven by inputs from faculty resources and interests, student demand and willingness to enroll in the course, a...
- Correction
- Source
- Cite
- Save
- Machine Reading By IdeaReader
35
References
2
Citations
NaN
KQI