THE EFFECT OF HALAL CERTIFICATION APPROACH ON PERFORMANCE AMONG SMALL AND MEDIUM ENTERPRISES (SMEs) IN MALAYSIA (Pengaruh Pendekatan Pensijilan Halal Malaysia Terhadap Prestasi dalam Kalangan Perusahaan Kecil Sederhana di Malaysia)

ABSTRACT This study was designed to investigate the effects of halal certification approach through several key variables. The identified variables include planning, procedures, implementation, monitoring and assurance, and commitment to improving halal food industry performance among SMEs in Malaysia. A self-administered questionnaire with closed-ended questions to measure the planning, procedure, implementing, controlling and commitment influence the organizational performance is used. The questionnaires were distributed to the committee members amongst halal Small and Medium Enterprise (SMEs) in Malaysia, in which 344 are usable for analysis. Smart PLS version 2.0 was used to analyze the relationship of each construct. The outcome of this study showed a positive relationship between halal control, the implementation of halal standards, organizational commitment and organizational performance. The study found that organizational performance is influenced by a combination of related elements in the internal organization control, including halal control, halal standard implementation, and commitment which generates a high performance. This study has provided some implications on theory, model and practical implication. Halal certification approach elements should acknowledged by all parties in transforming Malaysia as a halal hub internationally. ABSTRAK Kajian ini adalah bertujuan untuk menganalisis pengaruh pendekatan pensijilan halal melalui beberapa pemboleh ubah utama yang dikenal pasti yang terdiri daripada perancangan, prosedur, pelaksanaan, kawalan dan komitmen terhadap peningkatan prestasi industri makanan halal dalam kalangan SMEs di Malaysia. Soal selidik telah diedarkan kepada Ahli Jawatankuasa Halal dalam kalangan Perusahaan Kecil Sederhana (PKS) di Malaysia di mana 344 soal selidik dianalisis dengan menggunakan Smart PLS version 2.0. Hasil daripada kajian yang dijalankan menunjukkan terdapat hubungan positif antara kawalan halal, pelaksanaan piawaian halal, komitmen organisasi dan prestasi organisasi. Kajian mendapati bahawa prestasi organisasi dipengaruhi oleh satu gabungan unsur yang berhubung kait antara satu sama lain meliputi kawalan dalaman organisasi termasuklah kawalan halal, pelaksanaan piawaian halal dan komitmen yang menghasilkan pencapaian prestasi yang tinggi. Dapatan kajian ini telah memberikan beberapa implikasi sama ada terhadap teori atau model, penyelidikan mahupun pengamalan. Sesungguhnya elemen pendekatan pensijilan halal perlu diberi perhatian oleh semua pihak dalam menjadikan Malaysia sebagai hab halal terus kekal di pesada antarabangsa.