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Beam Inc.: The Dilution of the Maker's Mark Brand (A) and (B)
Beam Inc.: The Dilution of the Maker's Mark Brand (A) and (B)
2018
Klinger
Laughner
Macdonald
O'Rourke
Keywords:
Crisis management
Social media
Conflict management
Advertising
Beam (structure)
Business
Brand management
Correction
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