Exploring cognitive bias: expert ratings of business schools

Purpose – This study aims to explore the objectivity in third-party ratings. Third-party ratings are often based on some form of aggregation of various experts' opinions with the assumption that the potential judgment biases of the experts cancel each other out. While psychology research has suggested that experts can be unintentionally biased, management literature has not considered the effect of expert bias on the objectivity of third-party ratings. Thus, this study seeks to address this issue. Design/methodology/approach – Ranking data from the US News and World Report between 1993 and 2008, institution-related variables and, to represent sports prominence, NCAA football and basketball performance variables are leveraged in testing our hypotheses. A mediating-model is tested using regression with panel-corrected standard errors. Findings – This study finds that the judgments of academicians and recruiters, concerning the quality of universities, have been biased by the prominence of a university's spo...