民意、媒體與社會環境－以解嚴後民意測驗新聞報導主題為例

This study aims to analyze the issues presented in the newspaper reporting of the public opinion polls in Taiwan. The study consists of four parts. The first part of the paper introduces the background and purposes of the study. Part two of the paper synthesizes research literature on the theoretical framework of public opinion, issues of the opinion polls, and social change. Part three of the paper is a case analysis, comparing the opinion poll coverage of 10 newspapers in Taiwan since the Martial Law was lifted in 1986. The paper ends with a discussion of the relationships between public opinion, news media, social change and social environment.