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Impact of Using Shocking Images on Road Safety Campaigns Effectiveness. A Consumer Neuroscience Approach
Impact of Using Shocking Images on Road Safety Campaigns Effectiveness. A Consumer Neuroscience Approach
2021
Jesús García-Madariaga
Ingrit Viviana Moya Burgos
Blasco López Maria-Francisca
Keywords:
Psychology
Advertising
Consumer neuroscience
Correction
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