Decision – Make Smarter Decisions in Your Applications

Decisions, decisions, decisions – sriracha or Tabasco, team Jacob or team Edward, PC or Mac, iPhone or Android, Fortnite or Apex, Coke or Pepsi, Star Wars or Star Trek… (Okay, that last one isn’t that much of a discussion, but we digress.) Making decisions is possibly the most human thing we do. These decisions are based on inputs from sensory information available to us, coupled with some a priori observations, facts, our implicit biases, and lots of heuristics. This cognitive computing capability of being able to decide the next best action is a permeant fixture in decision sciences. Studying and capturing our innate skills of how we come to these decisions requires an understanding of how we ingest and process this information. Then we can conclude the results.