Techno Entrepreneurship Adoption: An Intention Based Assessment Study of Start-Ups in the Kingdom of Saudi Arabia
2019
Establishment of Start-up firms is providing great solutions to the important problems of unemployment and underutilization of resources across the economies. As such they have assumed a great significance and function in the economic growth policies and strategies of the nations throughout the world. Recognizing this reality, Saudi Arabia has given high priority in their vision 2030 for the development of Start-ups across the Kingdom. However, in today’s start up development paradigms, it is not only the establishment of start-ups but the pace of techno adoption of these start-ups that significantly determines their success and sustenance. It is in this context that this paper explores to assess the levels of intention related to technology adoption among the start-ups in the Kingdom of Saudi Arabia. The results of this research are expected to contribute towards the development of a country level start-up techno-entrepreneurship adoption policy framework. For this research, stratified random sampling survey method was used and the data collected was put to different statistical tests like "Descriptive Analysis" like "Correlation" and "Predictive Analysis" like "Ordered Logistic Regression" etc. The results obtained depict that start-ups in Saudi Arabia show a high-level of intention towards technology adoption in their enterprises, as they believe that it enhances the basic start up entrepreneurial process capabilities and efficiencies like business-ideation, concept & prototype development, feasibility analysis etc. However, as per the data results there are certain limitations that come in the way of techno-entrepreneurship integration for the start-ups in Saudi Arabia. Among these limitations "Financial Support" and "Techno skill/expertise" serve as the key constraints. The resultant empirical information will be of high use to enhance a Start-up Techno entrepreneurship adoption modular framework that could facilitate the easy adoption and utilization of technology by the start-ups in the country.
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